Creative - Social Media Marketing Staffing

Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. Social media has become a platform that is easily accessible to anyone with Internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.
 
Social Media Outlets/Platforms
 
Social Networking Websites and Blogs
Social networking websites allow individuals to interact with one another and build relationships. Through social networking sites, products/companies can have conversations and interactions with individual followers, building customer loyalty. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience.
 
Cell Phones
Cell phone usage has also become a benefit for social media marketing. Today, many cell phones have social networking capabilities: individuals are notified of any happenings on social networking sites through their cell phones, in real-time. This constant connection means products and companies can constantly remind and update followers about their capabilities, uses, and importance. 
 
Engagement
In the context of the social web, engagement means that customers and stakeholders are participants rather than viewers. Social media in business allows anyone and everyone to express and share an opinion or idea somewhere along the business’s path to market. Each participating customer becomes part of the marketing department, as other customers read their comments or reviews. The engagement process is fundamental to successful social media marketing.
 
Campaigns
Social Media Marketing Campaigns involve the strategic use of social media sites to generate discussion, awareness, or participation among a target audience.  For example, small businesses may offer coupons via social network sites in exchange for "following" or "liking" them on Twitter or Facebook. 
 
Tactics
Social Media Marketing Tactics generally include utilizing social media websites such as:
  • Twitter
  • Facebook
  • Blogs
  • LinkedIn
  • Yelp
  • YouTube
 
 
 
 
 
Marketing Techniques
 
Targeting, COBRAs, and eWOM
Social media marketing involves the use of social networks, COBRAs and eWOM to successfully advertise online. Social networks such as Facebook and Twitter provide advertisers with information about the likes and dislikes of their consumer. This technique is crucial, as it provides the businesses with a “target audience.” With social networks, information relevant to the user’s likes is available to businesses; who then advertise accordingly.
 
The Consumer’s Online Brand Related Activities (COBRAs) is another method used by advertisers to promote their products. Activities such as uploading a picture of your “new Converse sneakers to Facebook” is an example of a COBRA.
 
Another technique for social media marketing is electronic word of mouth (eWOM). Electronic recommendations and appraisals are a convenient manner to have a product promoted via “consumer-to-consumer interactions.” An example of eWOM would be an online hotel or restaurant review.
 
Source: “Social Media Marketing.” Wikipedia. 2012.
 

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